5 Top Tips for Business Facebook Pages

Have you created a username or vanity URL for your business’s Facebook page? If not, it’s a good idea to do so as it makes it easy for customers to find your page, it’s more memorable and it looks more professional. Brenda Cuby’s Creating an Alias in Facebook post will tell you how to do it and it will take just seconds. Your Facebook page must have at least 25 fans before you can do this – Facebook have put this limitation in to help prevent name squatting.
Have you created a business page or a profile? A profile is designed for individuals and business pages have functionality that is geared to business needs. You can migrate from a profile to a business page by using the specially designed Facebook wizard.
Customise who can see your posts. This is useful for businesses that have customers in different countries or with different languages. You can set up groups of people so that offers are targeted at the right people and others can’t see them.
Have an understanding of Edgerank. Make sure more of your Facebook posts are actually seen by your fans by posting content that encourages them to engage with you. Content that attracts interaction features more prominently on Facebook in line with their Edgerank formula.
Check how you are doing. Use Facebook Insights to see how your page is performing. You can use the information to improve the effectiveness of your status updates.

About Erica

Erica has joined workITgibraltar as a freelance writer. After a successful career in financial services, Erica has moved into writing professionally online and manages her own blog 92three30, which is dedicated to topics of interest to parents of school age children. In her spare time she enjoys social media networking; serves as a school governor; and is secretary and volunteers coordinator for a local charity committee.

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